Population: 10,211,904 (July 2009 est.)
Capital and largest cities: Prague - 1,378,700 (metro. area), 1,169,800 (city proper)
Other large cities: Brno - 376,400, Ostrava - 317,700, Plzen - 164,900, Olomouc - 102,900
Monetary unit: Koruna (CZK)
Language: Czech
Ethnicity/Race: Czech 90.4%, Moravian 3.7%, Slovak 1.9%, other 4% (2001 census)
Religions: Roman Catholic 26.8%, Protestant 2.1%, other 3.3%, unspecified 8.8%, unaffiliated 59% (2001 census)
Literacy rate: 99% (2003 est.)

NOTE: Specific sub-market information and analyses provided as needed.

Rank NUTS-2 Region Regional GDP *
* Regional GDP (PPS per inhabitant in % of the EU-27 average) by NUTS 2 regions.
1. flag Inner London 335,9
2. flag Luxembourg (Grand-Duché) 267,1
3. flag Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest 233,3
4. flag Hamburg 199,7
5. flag Groningen 173,7
6. flag Île de France 169,7
7. flag Oberbayern 167,9
8. flag Wien 165,9
9. flag Stockholm 165,8
10. flag Berkshire, Bucks and Oxfordshire 164,0
11. flag Southern and Eastern 163,4
12. flag Praha 162,3
NOTE: flag Frankfurt (€71,476 per capita) and flag the City of Paris (inner Paris) (€68,989 per capita) are treated as NUTS-3 by Eurostat and are thus not listed here.



  • The market has now gained the efficiency and scale needed to launch brands in a cost-effective way.

  • The Czech republic, as the most developed market in the region, is a launching area to the greater CEE region of over 100M consumers.

  • Czech consumers are educated, well-traveled and accepting of new products.

  • High acceptance of products with English texts.

  • Conservative Czech economy minimally affected by global financial crisis.

  • Trend towards health-beneficial products.


  • Largest hypermarket density in all Europe.
  • Major European retailers dominate the trade for food and certain types of health and beauty care.
  • The market has concentrated around the ten top retailers which now control 50% of FMCG sales.
  • Over 60% of customers use a car for shopping.
  • Major European wholesalers dominate the wholesale trade in pharmacy, cash&carry and convenience stores.
  • Independent stores are strong in pharmacy, specialty retail, drug stores and convenience segments.
  • Discounters are the highest growth segment of the trade represented by German companies like Lidl, Kaufland, Penny Market and others.


NOTE: Specific sub-market information and analyses provided as needed.

 54 % hypermarket
 21 % discount
 17 % supermarket
 5 % superette
 3 % other